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Believe in Beauty

“Believe in Beauty” is the theme chosen by Space Pontaccio for “Salone del Mobile” 2012.
Alberto Pellini, owner and founder of the famous design gallery located in the heart of the historical Brera district, has committed the interpretation of the concept to Marco Piva.

“Believe in Beauty” is the response to the current crisis of values, the way to create an optimistic outlook of the future scenario, on the basis of new cultural and aesthetic values.

The main objective of the display designed by Marco Piva was to demonstrate that everything showed in this prestigious showroom is the result of an extensive research process on the materials, both from the aesthetic than technologic point of view: each object is generated by a complex research behind its creation, with innovative and functional proposals.