In the context of White in the City project, during the Design week 2017, Marco Piva has developed, in partnership with Marie Claire Maison Italia, the concept of WHITE LUXURY.
Inside the monumental structure of “Sala della Passione” of the Brera Art Academy, a surprising and engaging setting has been realized. The White color, a dominant element of the whole exhibition along the city of Milan, has been presented in connection with a cultured and refined idea of Luxury.
An exciting “mise-en-scène” of furniture products, materials, finishes and textures have been used to interpret sophisticated variations on the White theme.
Partners: Alchymia, Chanel, Corà, Culti, Dèsirèe, Euromobil, Fuda, Gi-Design, Giorgio FK Srl, Helios Automazioni, Kaldewei, Lualdi, Maserati, Mosaico+, Oikos, Samsung, ZoncaTechnical Partner: Graniti Fiandre
Technical Partner: Graniti Fiandre, Gruppo Saviola, Kusmi Tea, Mandelli 1953, Interiors 3D, Jab, Side
Constructor: Tecnolegno Allestimenti
Photo credit: Andrea Martiradonna