The lounge designed by Studio Marco Piva for Alitalia represents a new way of conceiving ground services in a setting rich of comfort, quality and “Italian lifestyle”. The starting idea was that the quality of the inflight service has to synchs perfectly with that on the ground. So the goal was to create welcoming areas where passengers perceive of a seamless customer assistance in a setting that brings to mind a beautiful Italian home.

Both the form and the idea of a gateway leading into Casa Alitalia are reflected in the concept of a large doorway leading into an Italian building, a passage that takes guest from the chaotic airport space, into a calm, inviting, sophisticated environment.