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ORGANIZER

Kreat

MAIN PARTNER

Marie Claire Maison Italia

PARTNERS

Alchymia, Chanel, Corà, Culti, Dèsirèe, Euromobil
Fuda, Gi-design, Giorgio FK Srl, Helios Automazioni
Kaldewei, Lualdi, Maserati, Mosaico+, Oikos
Samsung, Zonca

TECHNICAL PARTNERS

Bottega, Graniti Fiandre, Gruppo Saviola, Kusmi Tea
Mandelli 1953, Interiors 3D, Jab Anstoetz, Side

CONSTRUCTOR

Tecnolegno Allestimenti

DATE

2017

The White colour, a dominant element of the whole exhibition along the city of Milan, is here presented in connection with a cultured and refined idea of Luxury. An exciting “mise-en-scène” of furniture products, materials, finishes and textures have been used to interpret sophisticated variations on the White theme.

In the context of White in the City project, Marco Piva has developed the concept of WHITE LUXURY. Inside the monumental structure of “Sala della Passione” in the Brera Art Academy, a surprising and engaging setting has been realized.